Out-of-home News

Just Egg “crash lands” in the UK with giant OOH display
Plant-based food product, Just Egg, has commissioned a giant creative OOH activation outside King’s Cross station, to promote its entry into the UK market
World Out of Home Congress returns to London for 2026
The WOO Annual Congress will be held in London for 2026 from June 3rd to 5th, with registration opening in November
Waitrose uses giant kebab to promote summer campaign
Waitrose has launched an OOH display featuring a giant kebab skewer breaking through a billboard, as part of the promotion of Waitrose’s summer campaign
Superman brings to life debut DOOH technology
Ocean Outdoor has unveiled the Showcase, a new immersive 3D canvas for DOOH advertising. The launch partner of the technology is DC Studios’ all new Superman film
Bauer Media launches UK’s largest DOOH activation
A campaign for Birra Moretti was launched simultaneously across more than 2,000 screens in the UK, making it the largest UK activation to date
“Boys will be boys” mentality questioned in bold campaign
BUILDHOLLYWOOD collaborated with artist Trackie McLeod on a campaign that questions the way negative behaviours in men are learned and reinforced
Billboard campaign shows effects of sun damage in real time
An out-of-home campaign from The British Skin Foundation was launched demonstrating the risks of sun exposure through different skin tones burning in real time
Vistar Media announces new global data partnership
Vistar Media has collaborated with Spotzi to provide unified audience targeting data to cross-border OOH campaigns from a single source
UK print and signage companies among FESPA Awards winners
The FESPA Awards, presented during FESPA Global Print Expo, presented three Gold awards to UK entrants in the print and signage industries

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