London to go dark for 20th anniversary of Earth Hour
London advertising landmarks including Piccadilly Lights and BFI IMAX will once again switch off for an hour this weekend to symbolise a moment of global unity for nature restoration
Ocean Outdoor has unveiled the Showcase, a new immersive 3D canvas for DOOH advertising. The launch partner of the technology is DC Studios’ all new Superman film
After two years in the making, out-of-home (OOH) provider, Ocean Outdoor, has debuted a new creative digital out-of-home (DOOH) solution called Ocean Showcase with DC Studios’ Superman as the launch partner of the technology.
The solution has been made to showcase more of the creative and technical opportunities DOOH can provide by creating an immersive 3D experience.
Comprising of two curved screens spanning around six metres wide and three metres tall, the Showcase is an LED structure based off of Ocean’s existing 3D DeepScreen technology which was first launched in 2021.
The Showcase has debuted below the Four Dials DOOH screen at Westfield Stratford City in collaboration with Warner Bros. Pictures UK to advertise DC Studios’ Superman film and soundtrack.
The experience offers a four-minute-long loop of clips from the film allowing for passers by to grab pictures and social media moments with their favourite characters.
Melanie Blood, head of Ocean Labs UK, says: “Attention, creativity, and emotion are proven levers in successful, high impact advertising. The Showcase encompasses everything we know about delivering premium brand experiences and public storytelling. It’s next-level DOOH.
“Rich in creative potential, it’s an unmissable format, offering brands an exclusive, spectacular, scalable DeepScreen experience in new, and unexpected places, well beyond traditionally fixed OOH environments.”
According to Ocean Outdoor, the Showcase is powered by gaming technology and allows brands and agencies fuller access to Ocean Labs’ (the company’s brand and innovation team) range of audio, tracking, mixed reality, and interactive technologies.
Made to be available on a solus basis, the Showcase can be used for brand tours or one-off events in retail and leisure destinations, transport hubs, fan zones and festivals, or as an addition to traditional OOH locations.
Mel Lalou, director of Westfield Rise, Northern Europe, comments: “One of Westfield Rise’s key focuses is to be a part of the change in a rapidly growing media market, so we are thrilled to be chosen as the location to launch the Ocean Showcase.
“This new 3D canvas will sit in one of Westfield Stratford City’s most popular experiential sites, and with the centre seeing one million in footfall weekly, it’s positioned in a highly visible location that will drive maximum engagement ahead of Superman’s launch.”
Released today in cinemas nationwide, Superman is appearing across a number of OOH locations including Printworks SkyLights in Manchester, as well as Piccadilly Lights.
Released by Warner Bros. Pictures, the film is a new story by writer and director, James Gunn, and stars Richard Corenswet who is debuting as Superman, along with Nicholas Hoult as Lex Luthor and Rachel Brosnahan as Lois Lane.
The film has been highly advertised over the last few weeks with comparisons in marketing already being made to the Barbie film released wo years ago. At the beginning of the month A life-sized Superman figure was placed at the top of The Shard in London, making it appear like the character was floating 1,000ft above London.
