Out-of-home News

London to go dark for 20th anniversary of Earth Hour
London advertising landmarks including Piccadilly Lights and BFI IMAX will once again switch off for an hour this weekend to symbolise a moment of global unity for nature restoration
HP unveils billboard made of 300+ A4 sheets, printed live
HP has advertised its Smart Tank desktop printers by printing and installing a billboard made up of 319 A4-sized sheets
Six eco-charities win major UK billboard takeover
Ocean Outdoor has announced the six wildlife and conservation charities that will receive free digital out-of-home advertising coverage across 18 UK cities
Preston phone boxes set to be transformed with digital display
A number of traditional red telephone boxes in Preston are set to be reimagined using LED signage displays from digital specialists, ADI
Bauer Media rebrands Amscreen following acquisition
Amscreen has been renamed ‘Bauer Media Outdoor Technic’ following its purchase last year, integrating it further within the group
Displayce partners with TikTok for ‘Out of Phone’ initiative
OOH tech company, Displayce, has announced a collaboration to implement TikTok’s ‘Out of Phone’ initiative across Europe
Major reshuffle at Ocean Outdoor by new CEO
Ocean Outdoor UK CEO, Nick Shaw, has announced a series of changes to the company’s senior management following his recent appointment
“Bottom-powered” digital campaign wins Ocean Outdoor advertising prize
An interactive out-of-home campaign raising awareness about prostate cancer through a game “controlled by the bottom” has won the Ocean Outdoor Grand Prix
Pink Floyd billboard with “realistic flames” wows London
An OOH campaign for Pink Floyd’s anniversary edition of ‘Wish You Were Here’ included simulated flames and three-dimensional effects, in a creative transformation of the original album artwork
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