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Out-of-home News

UK out-of-home reports “best ever year”

Outsmart has released its UK OOH analysis for 2024 revealing £1.4bn in revenue, the highest recorded value for the industry

New DOOH network targets “luxury developments”

ABODE Media has launched in the UK with a campaign advertising a new limited-edition FIAT 500e ‘Armani’ car, to coincide with London Fashion Week

Ocean Outdoor secures new contract for Piccadilly Lights

Landsec has extended its partnership with Ocean Outdoor to manage the DOOH contract for London’s world-famous Piccadilly Lights estate

Nosferatu terrorises London with out-of-home campaign

An OOH campaign for horror film Nosferatu included 3D elements, ‘glow in the dark’ ink, and the chance to receive bespoke, signed merchandise from the film

“Offensive” ad campaign banned for showing US dollars burning

An OOH campaign that included US dollars and euro notes burning has been banned by the ASA, which claimed that the posters could cause offense to tourists visiting from abroad

UK out-of-home campaign wins Ocean’s Grand Prix competition

British biscuit brand McVitie’s and London-based agency To Boldly Go won Ocean’s inaugural Grand Prix for the ‘Dare to dunk?’ interactive campaign

Clear Channel gives OOH tips for 2025

Out-of-home advertising company, Clear Channel, has given a range of recommendations to advertisers looking to create campaigns in the UK in 2025

Five signage highlights at Christmas

We look at a collection of creative signage campaigns taking place at Christmas this year, featuring brands like Coca-Cola, Fortnum & Mason, and Boursin

Ocean give free advertising space to environmental charities

Ocean Outdoor has reopened an annual programme giving advertising space in major UK cities to charities and non-profits promoting environmental causes