Out-of-home News

Advertising hoarding to be removed from Marble Arch
The scaffolding and advertising hoarding covering London’s iconic Marble Arch will be removed this summer after 20 months of conservation work
Kwik Fit launches advertising campaign serving custom jokes to drivers
Kwik Fit has launched a new out-of-home campaign that delivers custom puns to road users based on the make, model, or fuel type of car that it scans
First ‘train activated’ advert launched in London tube
A ‘train-triggered’ out-of-home campaign advertising Naked smoothies was launched at Tottenham Court Road tube station, the first of its kind on the TfL network
Ineos targets Land Rover in bold new campaign
Ineos has reignited a feud with rival carmaker, Land Rover, with a campaign directly aimed at the company asking it to “take this outside”
Outsmart calls on UK government to boost OOH sector
The UK’s trade body for OOH advertising has called on the UK government to boost growth and remove business rates on social infrastructure
Iconic landmarks and OOH displays to switch off for Earth Hour
Thousands of businesses and millions of people are expected to switch off their lights for 60 minutes in a symbolic moment of ‘global unity’ for nature restoration
Ocean Outdoor’s environmental fund launches for 2025
The annual Drops in the Ocean initiative donates UK out-of-home advertising space to environmental organisations
Tesla dubbed “Swasticar” in out-of-home actionist campaign
A range of OOH displays by activist groups have been criticising Elon Musk and his Tesla car brand, with slogans including “Goes from 0 to 1939 in 3 seconds”
UK out-of-home reports “best ever year”
Outsmart has released its UK OOH analysis for 2024 revealing £1.4bn in revenue, the highest recorded value for the industry
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