Digital Signage News

PPDS announces new management after unexpected death
PPDS has promoted Jae O Choi Park and Ron Cottaar to new senior roles, following the unexpected death of Martijn van der Woude, vice president of global business development and marketing
Superman brings to life debut DOOH technology
Ocean Outdoor has unveiled the Showcase, a new immersive 3D canvas for DOOH advertising. The launch partner of the technology is DC Studios’ all new Superman film
Bauer Media launches UK’s largest DOOH activation
A campaign for Birra Moretti was launched simultaneously across more than 2,000 screens in the UK, making it the largest UK activation to date
Billboard campaign shows effects of sun damage in real time
An out-of-home campaign from The British Skin Foundation was launched demonstrating the risks of sun exposure through different skin tones burning in real time
Solstice AV hires new marketing director
Audiovisual solutions company, Solstice AV, has hired Louise Abbey as the company’s new marketing director, as part of wider expansion plans
PPDS hires new global product manager
PPDS, the global provider of Philips digital displays, has hired Marco van der Knaap as its new global product manager of Philips LED displays
Vistar launches free digital OOH academy for EMEA region
Vistar Media has launched an online learning platform to the EMEA region, providing free training and certification for the digital out-of-home industry
Vistar Media announces new global data partnership
Vistar Media has collaborated with Spotzi to provide unified audience targeting data to cross-border OOH campaigns from a single source
Kwik Fit launches advertising campaign serving custom jokes to drivers
Kwik Fit has launched a new out-of-home campaign that delivers custom puns to road users based on the make, model, or fuel type of car that it scans

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