London to go dark for 20th anniversary of Earth Hour
London advertising landmarks including Piccadilly Lights and BFI IMAX will once again switch off for an hour this weekend to symbolise a moment of global unity for nature restoration
A combined digital and banner billboard in Manchester is now reportedly the largest of its kind in the UK, after coming under new ownership
Out-of-home (OOH) advertising site, The Manchester Screen, has been announced as the largest combined banner and digital billboard in the UK, after coming under fresh ownership.
The 306sq m digital screen, which is already claimed as the second-largest digital outdoor billboard in Europe, can now be paired with an 834sq m static banner. According to new owner, Katie Smith, this creates the UK’s largest combined banner and digital display.
Previously owned by Elonex Outdoor Media, The Manchester Screen appears to now operate as its own legal entity, with Smith as its owner and Klaudia Kania listed on LinkedIn as creative director.
Smith previously worked as head of agency and specialist sales for Elonex, with Kania also working there as head of creative.
Media and brand professional, Mike Hartley, has also been appointed as London sales partner for The Manchester Screen, with his role focusing on driving growth from London-based brands and agencies.
Speaking of The Manchester Screen, Smith says: “This expansion cements The Manchester Screen’s status as a flagship platform for high-impact brand campaigns.
"With over 1140sq m of continuous advertising space, it enables brands to dominate one of the North’s busiest routes through both static and dynamic formats. By extending beyond the digital display, the whole element allows campaigns to live seamlessly across physical and digital space – offering an opportunity that’s unmatched anywhere else in the UK.”
The Manchester Screen wraps around the Victoria Warehouse in Salford Quays, reportedly capturing more than 21.6 million annual impressions from passing traffic. The site has hosted campaigns for brands including JD Sports, O2, PaddyPower, and Calvin Klein.
Smith has also confirmed that the screen will be supporting more Manchester-based charities and purpose-driven campaigns going forward.
This winter, The Manchester Screen is launching a wellbeing and community-focused initiative by donating free advertising space in support of Men’s Mental Health Month UK.
The campaign works in partnership with organisations including Feel Good Club, a Manchester-based mental health community hub, to raise awareness and encourage open conversations around men’s mental health.
