Global launches UK's largest billboard advertising network
Global has launched Billboards by Global, adding new data and measurement tools to its network while more than doubling its digital 48-sheet footprint to over 600 sites
According to new filings with Companies House, Amscreen’s new owner is Bauer Media Outdoor International, which purchased Clear Channel Europe in January of this year
Amscreen, a manufacturer of digital street furniture and signage, has officially become part of the Bauer Media Group following a sale by well-known business owner, Lord Alan Sugar.
Lord Sugar was Amscreen’s chairman while his son, Simon Sugar, is chief executive officer of the company. Amscreen was part of Lord Sugar’s Amshold Group and employs more than 60 people, with a 60,000sq ft headquarters based in Bolton.
Amscreen was the main supplier of Clear Channel screens across the UK and Europe, with installations in various countries such as Spain and the Netherlands.
In January 2025, Clear Channel Europe was acquired by Bauer Media in a deal worth £512m at the time of sale. The deal means Bauer Media, which owns a variety of different TV, magazine, and radio titles, now owns Clear Channel’s advertising locations and brands.
Amscreen develops a variety of products and digital solutions, namely digital out-of-home (DOOH) kiosks, bus shelters, and billboards.
Amscreen was originally founded in 2007 developing indoor screens for petrol stations. The company produced its first digital outdoor screen in 2015, which led to its ten-year anniversary celebrations this year.
Speaking about the anniversary and acquisition, Simon Sugar, says: “Our ten-year journey in outdoor screens is a story of partnership and innovation. Working with Clear Channel Europe, now Bauer Media Outdoor, we’ve brought smart, sustainable signage to over 15 countries.”
Will Ramage, UK managing director and Europe business development director at Bauer Media Outdoor, adds: “Over the past decade we have successfully partnered with Amscreen to transform our advertising estate, with sustainable and innovative digital displays that benefit advertisers and serve communities across Europe.”
According to recent financial accounts, Amshold Trading, the previous owner of Amscreen, made pre-tax profit of £10.8m from September 2023 to September 2024. This was up from its £8.4m profit achieved the previous year despite a declined turnover of £27.1m to £28.4m.
No changes have been announced by Amscreen or Bauer, which are expected to retain staff and continue operations following the merge of Clear Channel and its assets.
