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Artworks recognising the Race Relations Act produced by visual artists and illustrators from across the UK are being celebrated across OOH locations
Bauer Media Outdoor UK along with Curiosity UnLtd, an award-winning think tank based in Bristol, have worked together on this year’s Designs4Change competition which saw ten artists get the chance to display their artwork across of a number of out-of-home (OOH) locations.
The national art campaign marks the 60th anniversary of the Race Relation Act and is being recognised with several installations that transform public spaces into a gallery for change.
The competition, which has been built on Bauer Media's successful 2024 collaboration with Curiosity UnLtd, has been launched as part of the Bristol Bus Boycott 360 campaign, which aims to make Bristol one of the UK’s best cities for people of all colours, cultures, and classes following a 2017 report that rated Bristol the 7th worst UK city for people of colour.
The Bristol Bus Boycott was a landmark civil rights movement that successfully overturned the Bristol Omnibus Company’s refusal to employ Black or Asian bus crews. The boycott was seen as pivotal to the UK’s first Race Relations Act in 1965.
Winners of this year’s Design4Change project had their artwork, which reflect theme themes of justice, equality, and protest, displayed on a digital out-of-home (DOOH) screen at We The Curious in Bristol.
The artwork was display on August 28th, which marks not only the victory of the Bristol Bus Boycott but also the day Martin Luther King Jr. delivered his iconic “I have a Dream” speech.
Design4Change is supported by a £100k media space donation, meaning the artworks will be on display at bus stops, shopping centres, train stations, and high streets until September 30th.
Megan Tracey, one of the competition winners from Birmingham, says: "It's a great feeling to create something that commemorates figures instrumental in UK activism. My piece aims to foreground the strength of grassroots movements and encourage the idea that there is always more room to grow."
Eireen Joao Castano, a winner from Southampton, spoke about her design, saying: "This design celebrates the 60th anniversary of the Race Relations Act, displaying its lasting impact through a bus stop.
"A place where cultures and ethnicities mix every day, it remains constant – a perfect metaphor for Britain. It captures the modern multicultural life made possible by the Act and pioneers like Paul Stephenson."
Martin Corke, chief marketing officer at Bauer Media Outdoor, adds: "Designs4Change reminds us of the power that creativity has to spark conversation, especially when displayed where people live, work, and move.
"As we honour 60 years since the Race Relations Act, we're proud to turn our screens into a national gallery, elevating voices that demand to be seen and heard, whilst reinforcing our role in public spaces."
The public is invited to join the conversation by sharing photos and reflections on the winning Designs4Change, using the hashtag #Designs4Change. The artworks will also continue to be used in a series of commemorative activities over the next few months.
