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Page 7
Out-of-home News
Key appointments made at 75Media
Four women have joined as national and international account directors, each having significant previous experience in OOH advertising
11 agencies compete in Ocean’s ‘Grand Prix’ competition
Two gold-winning British DOOH entries will compete for the prize
Abstract Tesco billboard campaign creates buzz online
The OOH campaign swaps out the Tesco brand lettering with photos of produce
Clear Channel’s Adshel Live network hits 3,500 screens
Adshel Live supposedly now reaches 32% more than all other roadside digital six-sheets combined
First Bus calls out train fare hikes in OOH campaign
The advertisements features mock ups of handwritten notes scrawled on train tickets
OOH campaign raises awareness of UK water pollution
According to the campaign, every single river, stream, and lake in English and Welsh national parks is polluted
75Media doubles its billboard portfolio
The outdoor advertising company has recently acquired 595 new 48-sheet roadside billboards across the UK
Global appointed for large UK contract
Global has been awarded exclusive rights to manage the roadside advertising for over 1,400 sites
JCDecaux brings interactivity to London Bridge
The provider of DOOH solutions has introduced new touchscreens at London Bridge train station
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