Ocean give free advertising space to environmental charities

Outdoor advertising company, Ocean Outdoor, has reopened an annual programme which gives free advertising space to environmental charities and non-profits.

Under the ‘Drops in the Ocean’ initiative, Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising space across the company’s UK digital out-of-home (DOOH) network.

The initiative, now in its third year, has so far provided 24 charities with an estimated £6.5m worth of DOOH advertising space.

Organisations and causes associated with the preservation of land, nature, the oceans, global warming, pollution, and sustainability have been invited to submit short pitches, with applications closing Friday January 17^th, 2025.

Winning entries to the 2025 programme will appear across some of Ocean UK’s key DOOH advertising locations in 17 UK cities.

Six organisations were chosen for the 2024 scheme, namely Campaign for National Parks, Everyday Plastic, Take the Jump, Solar Aid, The Reef-World Foundation, and Tree Aid.

Earlier this year, SignLink covered Campaign for National Parks’ campaign for Drops in the Ocean, which raised awareness about the prevalence of water pollution in UK waterways.

The campaign appeared throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities including Bristol, Manchester, Leeds, Liverpool, London, and Cardiff.

Speaking of the success of the campaign, Jessica Glover, development manager for Campaign for National Parks, says: “We've got supporters off the back of this with our campaigning, and for us, just having images of our billboards to be able to post on social media is still helping us explain our cause to supporters and funders and that our campaigning works.”

Everyday Plastic and Greenpeace UK used the Drops in the Ocean initiative for a campaign trying to fight plastic pollution.

Launched on Earth Day (April 22nd) and timed with The Global Plastics Treaty (April 23rd to 29th), the out-of-home (OOH) campaign ran for seven days across ten Ocean locations including Birmingham, Liverpool, and Nottingham.

Speaking of the Drops in the Ocean initiative, senior marketing manager at Ocean, Shona Dobson, says: “Drops in the Ocean allows us to address a wide spectrum of important environmental and sustainability problems, many of which will continue to impact all of us in 2025.”

To be considered for the scheme, applicants should visit the following link.