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An OOH campaign for horror film Nosferatu included 3D elements, ‘glow in the dark’ ink, and the chance to receive bespoke, signed merchandise from the film
On a wintery night in London, advertising agency BUILDHOLLYWOOD delivered thrills and chills with a creative outdoor advertising campaign for horror film Nosferatu, the latest remake of the 1922 vampire classic.
To celebrate the horror’s release to UK cinemas on January 1st, out-of-home (OOH) agencies JACK, a subsidiary of BUILDHOLLYWOOD, and Kinetic delivered a ‘pop-up’ advertising experience to the chilly streets of Shoreditch.
The centrepiece of the campaign is a creative OOH billboard featuring a suitably spooky frame from the film. The build features the films characters Count Orlok and Ellen Hutter, played by Bill Skarsgård and Lily Rose Depp respectively, as separate ‘cut-out’ features to the main billboard.
Text elements including the title ‘Nosferatu’ are printed in UV-activated ‘glow in the dark’ ink, adding to the atmospheric creepiness of the display.
Smaller billboards below the main display feature the film’s tagline, ‘succumb to the darkness’, as well as reviews of the film and its release date.
As part of the pop-up advertising experience, a custom-built ‘box office’ space was assembled inside the walls of BUILDHOLLYWOOD’s 1 Quaker Street advertising and event venue, from which custom-printed Nosferatu merchandise and cinema tickets were handed out to passersby.
Among the printed merchandise were official posters, including some signed by the film’s cast. Bespoke tarot cards were also on offer to those that chanced upon the pop-up campaign, featuring occult demons such as Baphomet and Eligos.
Printed garments were also given out including those bearing the emblem of the film’s distributor, Focus Features.
BUILDHOLLYWOOD has been behind a range of OOH campaigns promoting major motion picture, theatre, and TV releases in recent months.
To tie in with the release of the movie Wicked to UK cinema screens, and the launch of the musical’s official soundtrack, a large-scale OOH billboard was unveiled in central London in November.
The 96-sheet billboard designed by OOH agency DIABOLICAL, another subsidiary of parent company BUILDHOLLYWOOD, features three-dimensional elements such as tree blossom flowers, cut-out features including the films two protagonists, and inset green and emerald lighting.
Other recent OOH displays at the 1 Quaker Street plot include a Christmas collaboration with French cheese company, Boursin.
The 48-sheet billboard display represented a fully laden charcuterie board with Boursin cheese as the centrepiece, again using a range of cut-out features to mimic a 3D effect.
The display also featured tear-away recipe cards, inviting passersby to take home ideas of how to use Boursin in their own Christmas cooking.
