Making a Clear Start with Clear Channel
Out-of-home (OOH) media specialist Clear Channel UK has launched a new programme aimed at start-ups seeking to scale up their businesses through OOH advertising.
Thursday, 17 Jun 2021 08:36 GMT
Clear Channel UK says the Clear Start scheme will benefit start-ups of all shapes and sizes
Start-ups that join Clear Start will have their OOH media investment matched pound-for-pound in the first year, while their outdoor advertising campaigns will benefit from free creative and production services, audience insights and media planning from Clear Channel.
Clear Channel says its advertising portfolio has a 93% reach across the UK, including on high streets, roadside and in retail environments, and as such the company says start-ups will receive widespread coverage.
TENZING, which produces natural and sustainable energy drinks, and Weezy, an on-demand grocery delivery service, are among the first start-ups to sign up for the new scheme.
“Many of the UK’s leading start-ups, from fintech companies to food brands, have already been leveraging OOH to successfully grow their businesses,” Clear Channel UK direct sales director Lee Mead says.
“OOH advertising enables start-ups to rub shoulders with big brands, join consumer conversations, to be seen and remembered by large audiences and, last but not least, to build the ever-important brand trust.
“With economic recovery under way and OOH now being more data-driven than ever, there’s never been a better time for start-ups to include Out of Home in their media plans.
“We hope that Clear Start will make outdoor advertising accessible to even more fast-growing businesses.”
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