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Route map: Market Trends
By Brendan Perring

Necessity is the mother of invention, and as the economy continues to flat line the sign industry has the chance to innovate against the odds. Brendan Perring analyses the pros and cons of capital investment and which road to follow in 2012 “The woods are lovely, dark and deep, But I have promises to keep, And miles to go before I sleep, And miles to go before I sleep.”

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Business Oracle: Apprenticeships

The word ‘apprenticeship’ means many things to many people. But for the canny employer, it can and often does mean a number of additional benefits. Richard Moore of industry body Proskills discusses how both employers and employees can benefit from an apprenticeship

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Get ahead online: SEO

 How much is it really worth? With the digital age continuing to influence what signage comapnies are doing, Laurence Knopf, managing director of Search Engine Rescue, explains the importance of website traffic and how it can improve your business

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Sign Doctor

 One of the biggest problems in the sign industry is when work fails, causing call-outs and loss of those all important profit margins. Simon Harvard sets out in his series of twelve article to give advice on how to avoid this situation

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Trade Comment January

Following Chancellor of the Exchequer George Osborne’s Autumn budget statement outlining up to £40bn set aside to guarantee loans for small- to medium-sized businesses and a raft of other strategies to stimulate business, Brendan Perring asks: Do you think Government has made the right decisions to help boost UK industry?

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Tendering: Business opportunities

Research: Ensure you have a full understanding of the awarding authority and their aims and objectives for the contract, so that you can tailor your tender proposal accordingly. It is also important to research competitors who have won similar contracts to work out who you are up against. What can you offer over and above their proposal? Ask questions: If anything is unclear – ask the awarding authority, particularly how the evaluation will be carried out and what key information is required. By asking q

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