Clear Channel says its advertising portfolio has a 93% reach across the UK, including on high streets, roadside and in retail environments, and as such the company says start-ups will receive widespread coverage.
TENZING, which produces natural and sustainable energy drinks, and Weezy, an on-demand grocery delivery service, are among the first start-ups to sign up for the new scheme.
“Many of the UK’s leading start-ups, from fintech companies to food brands, have already been leveraging OOH to successfully grow their businesses,” Clear Channel UK direct sales director Lee Mead says.
“OOH advertising enables start-ups to rub shoulders with big brands, join consumer conversations, to be seen and remembered by large audiences and, last but not least, to build the ever-important brand trust.
“With economic recovery under way and OOH now being more data-driven than ever, there’s never been a better time for start-ups to include Out of Home in their media plans.
“We hope that Clear Start will make outdoor advertising accessible to even more fast-growing businesses.”
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