Mexico invades London rail network
Turning an ordinary train station into an exotic paradise, the Mexico Tourism Board and JCDecaux have put their creativity together in a move to further enhance tourism. The campaign, which has transformed St Pancras Immersion Zone, will last four weeks.
Tuesday, 24 Nov 2015 11:08 GMT
These butterflies can be taken away with passengers, as part of project between the Mexico Tourism Board and JCDecaux
Vinyl wrap applied to the walls display scenery from around Mexico, while the walkway has been turned into a lake.
“The St Pancras Immersion Zone is perfect for this campaign. It creates a fun and immersive experience for passengers and brings a little bit of Mexico to the heart of London,” says Steven Dennison, head of creative solutions of JCDecaux UK.
In addition to this, thousands of model butterflies have enhanced the walls, which travellers can pull off and take with them.
It creates a fun and immersive experience for passengers and brings a little bit of Mexico to the heart of London”
Eduardo Regules, public relations executive coordinator at the Mexico Tourism Board, also weighed in on the news: “The Immersion Zone in this iconic station in London is part of an exciting campaign targeting the British public and tourists visiting London. The Live It To Believe It campaign showcases the diversity and richness of several destinations within Mexico and is part of the celebrations of 2015: The Year of Mexico in the UK”.
Mexico Tourism Board transformed the high-footfall St Pancras Immersion
Zone into an exotic paradise for passengers, as part of the activities
of the
'Year of Mexico' in the UK
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