New OOH campaign from Greenpeace UK
The campaign is part of Ocean Outdoor’s annual Drops In the Ocean programme
Shining a spotlight on the industry
Tuesday, 23 Apr 2024 14:32 GMT
Everyday Plastic is one of six causes that Ocean Outdoor has rewarded screen space to in 2024
Out-of-home (OOH) company Ocean Outdoor has announced the launch of Everyday Plastic and Greenpeace UK’s latest campaign to try and fight plastic pollution.
The campaign named The Big Plastic Count 2024 reveals that UK households discard an estimated 90 billion plastic items per year with only 17% of that waste being recycled domestically.
Launched yesterday on Earth Day (April 22nd) and timed with The Global Plastics Treaty (April 23rd to 29th), the OOH campaign will run for seven days across ten Ocean locations including Birmingham, Liverpool, and Nottingham.
The project combines the survey results with a call to action for the public to email their MPs asking for a cut in plastic production. The work has been created by design and production studio, Friends of Mine Studio.
The featured survey saw nearly 225,000 participants take part from households, community groups, and businesses across the UK. 28,000 school pupils were also involved in order to demonstrate the desire for change from young people.
The Big Plastic Count at Four Dials, Westfield Stratford City
In The Big Plastic Count snack and fruit and vegetable packaging was reported as the most counted pieces of plastic waste with over 700,000 pieces collected respectively.
In response to the figures Greenpeace UK and Everyday Plastic have called on the government to call for a legally binding global target to cut plastic production as well as speed up the introduction of reuse and refill models and ban all plastic waste exports by 2027 at the latest.
Daniel Webb, founder and director of Everyday Plastic, says: “Reaching millions of people through a dedicated OOH campaign presents perhaps a once-in-a-lifetime opportunity for a small organisation like ours – we’ll grab it with both hands to help everyday people across the UK find a way to connect to the plastic problem and make them feel empowered to take action against it.”
Each year Ocean donates 2% of the UK’s reported revenue in screen value to organisations associated with sustainability and the preservation of the planet.
Ocean UK director of marketing Marie Le Hur adds: “Drops in the Ocean helps all of our beneficiaries engage with audiences they don’t normally reach. Everyday Plastic is tackling a critical issue. Our mission is to help get as many people on board as we can.”
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