Seloy Live’s Sense, a combination of a transparent insulating glass unit and interactive touch surface, was utilised as part of a fully interactive window display celebrating the film launch.

Anne Lindgren, Seloy Live’s sales director, comments: “We were delighted to be asked to help realise this incredible installation.

"Ordinarily a high-lumen projector would be used to project the images onto SENSE glass for night-time and low-lit daytime usage, but in this instance the client wanted the window to function in bright daytime conditions as well, so an LED video wall was added to the array of technology.

“The overall result was an incredible immersive experience for the duration of the popup installation.”

Paramount Pictures tasked brand transformation specialists Brand-Revolution with transforming the gallery, which used Kent-based interactive experts Spotted Zebra to source and install the technology.

Spotted Zebra’s owner, Neil Rowbottom, adds: “This was a tricky setup as we also needed to make it function during the day. Even a 20,000 lumen laser projector proved ineffective during bright daylight conditions so we swapped projector for LED.

“The window then functioned as it should and it could be seen in daylight. Seloy Live did a great job to get the window there in the very tight timeframe after Displax pulled out all the stops to get the film made in double-quick time.”

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