A long-term view on short-term quality
The modern sign and graphics industry is experiencing something of a time warp, as artistic sensitivities and visual impact aesthetics from the days of hand sign writing are impacting on the design ethics of today’s wide-format print specialists.
Wednesday, 26 Oct 2016 10:33 GMT
Curtis Signs’ director, Stuart Curtis, explains that the Meta Scape adhesive on Metamark MD3-A made easy work of applying the expansive graphic
“Short-term applications for promotional graphics are often a story of cut corners, indifferent results and premature failure of the job in question. The alternative viewpoint though turns to quality delivered over the short-term so promoting clients’ brands in the light they deserve and maintaining quality reputations,” says Metamark’s sales director Ian Simister.
Indeed, a recent commission that was documented by Metamark customer Curtis Signs proves the point that clean, clear, and high-quality vinyl graphics are very much back in vogue.
Stuart Curtis, director of Curtis Signs, based in Braintree, puts strong service-led ethics and quality at the centre of his business. Among the company’s specialisations is property promotion graphics, often announcing the availability of prestigious premises.
Whybrow, one of Curtis Signs’ clients in the property sector, itself recently refreshed its brand. Cutting through street-level clutter and getting noticed was a key requirement and it was accomplished by using a dominant colour in the brand’s design as proposed by Curtis Signs. The team used the Roland Colour Library to help its client specify just the right shade of reproducible blue and the colour is now used on all of its property boards and graphics.
The alternative viewpoint though turns to quality delivered over the
short-term so promoting clients’ brands in the light they deserve and
maintaining quality reputations”
Simister continues: “One of the properties represented by Whybrow was recently subject to promotion under the new brand design. Its location along a primary traffic route mandated a large printed graphic applied to the building’s lower glazed elevations.
“Stuart and the Curtis Signs team turned to Metamark MD3-A to produce the graphics. This material is part of the Metamark MD-Class portfolio and is engineered to deliver premium quality results in short term applications.”
The material partners well with the Roland SP540 Curtis Signs used and delivers very high fidelity when used as a component of the Roland Colour Library. The printed graphic with its large expanses of blue was then laminated with Metamark’s matched matt Meta Guard material.
Simister concludes: “The applied graphic discharges its duty to the client brilliantly. Despite the short-term need, quality positively radiates. It’s completely in keeping with the prestigious bearing of the property it promotes and reflects an attitude to quality on the part of Curtis Signs that keeps its demanding clients returning for more of the company’s distinctive work.”
If you have an interesting story or a view on this news, then please e-mail
news@signlink.co.uk
Follow Brendan on:
