Quite what happens next with those impressions is a little more difficult to establish, but in the case of a fleet liveries produced by Elite Signs and Graphics in Bridgend, Wales, one such impression drove local decorator Jason Gunter to its door.

Gunter, a local decorator, took the trouble to find Elite Signs having seen the company’s livery work in the locality. He was looking for a livery for a new vehicle and wanted something that represented an improvement on his previous one.   

The crew at Elite Signs prescribed a design leaning toward the minimal, using contrast and colour and greatly simplifying the type elements presented in the earlier work. A splash, no more, of colour in a flag-like swatch directs the eye and assists the sum of the parts in elevating the status of the design and favourably haloing the enterprise it promotes.

“Metamark M7 was used for the type. Cut and applied to the black vehicle it lends an impact that is out of all proportion to the simplicity of the job. The flag-swatch is printed on Metamark MD5 and only really resolves to detail on close examination. It could pass for a brush strike from a distance,” explains Simon James, director design and marketing at Elite Signs and Graphics.

Elite Signs and Graphics’ work makes a broader point in livery design in general. It is that balance, contrasts, and quality comprehensively outranks quantity and complexity—every time, and on every level.


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