Barley McNaughton races ahead with Orajet
The motor-sport division of construction and refurbishment expert Barley McNaughton recently installed the help of brand and design specialist Brilliant Media and communication support materials distributor Antalis for an innovative project involving its new race car trailer
Friday, 29 Aug 2014 09:09 GMT
Brilliant Media was given just two weeks to complete the project
Having been instructed by Barley McNaughton to create a brand for the division, Brilliant Media was given just two weeks to design and complete the application, ahead of the team’s race in Belgium.
After coming up with a bold design, Brilliant Media turned to Antalis’s Orajet with its matching gloss overlaminate in order to create a wrap that could withstand the stresses of long-distance travel.
Tony Kenton, branding and marketing director at Brilliant Media, explains: “There was no room for error and no time for reprints, so we needed to be confident that our choice of substrate would be suitable for the job.
“We therefore chose Orajet 3951RA vinyl from our suppliers Antalis, because we needed a consistent, highly reliable wrapping film, which would remain stable print after print, as well as conform well to the deep recesses of the trailer.
There was no room for error and no time for reprints, so we needed to be confident that our choice of substrate would be suitable for the job”
“We used a carefully managed production process to execute the 1,350 sq ft printed wrap, labelling where each set of drops were as they came off the printer, through the gassing-off stage and then as they received the matching Antalis gloss overlaminate to ensure each panel lined up perfectly.
“Orajet conformed really well to the deep recesses of the trailer and was a consistent and highly reliable wrapping film that remained stable throughout the print and installation process.”
The project, completed with a day to spare, proved to be so successful that Barley McNaughton has commissioned Brilliant Media to wrap the race car as well as all its pit graphics panels.
