Brook brings the hills to life
West Yorkshire signage company Brook International teamed up with commissioned artists, hundreds of local, farmers and schoolchildren to create eye-catching patchwork images in welcome of the Tour De France Grand Départ.
Wednesday, 06 Aug 2014 12:06 GMT
Yorkshire schoolchildren saw their designs brought to life with help from Brook International’s fabrics
Armed with walkie-talkies and thousands of meters of Brook’s knitted and woven fabrics, the locals took to the hills to form giant artworks to greet the hundreds of international cyclists as the famous race began in the heart of Yorkshire.
Brook was happy to supply the artists with its Knitted Flag 115g and Woven Flag 155g fabrics, which are normally used for flags, soft signage, and display banners.
Designed on a small scale, the volunteers meticulously paced-out the artworks along the mountainsides, directed by walkie-talkies, and pinned the fabric into the grass by hand.
Brook was happy to supply the artists with its Knitted Flag 115g and Woven Flag 155g fabrics, which are normally used for flags, soft signage, and display banners”
Employees at Brook International say they are proud to have been part of the legacy that has now been created for Yorkshire’s Grand Départ, and look forward to working with such projects in the future with customers both old and new. Being able to showcase their fabrics on the beautiful Yorkshire landscape, they say, has been an added bonus too.
The large artworks were a striking addition to the aerial TV coverage of the first leg of the Tour de France, which was broadcast internationally to around 3.2 billion viewers.
The designs are a part of the Fields of Vision land art project, which encouraged artists to interpret distinctive features of the South Pennine landscape, using techniques from collage and pitchmarking, to patterns made from contrasting grass colours.
