Paddy Power puts its money on Strata
In a lucrative new-year commission, Hull-based signage firm Strata Holdings has undertaken a national contract with bookmakers Paddy Power to refit more than 160 branches throughout the UK.
Thursday, 06 Feb 2014 10:58 GMT
Strata Holdings supplied new internal and external signage, as well as in-store booths for fixed odds betting terminals
Strata Holdings comprises Sovereign Signs, Ark Shop fitters, and Pearlgreen Engineering. Collectively, the three businesses are responsible for creating the shop signage, illuminated signage, and new concept, in-store booths for fixed odds betting terminals (FOBT), adding privacy to customers betting in-store.
We have worked closely with Paddy Power as a client, to really allow us to be able get the best out of the project, understanding ultimately what the client wants to deliver for their own customers”
Iain McKenzie, Sovereigns senior project manager, said: “We use all three companies to help solve the brief from the client, giving Paddy Powers customers the ultimate betting experience, with privacy within the individual FOBT booths.
“We have worked closely with Paddy Power as a client, to really allow us to be able get the best out of the project, understanding ultimately what the client wants to deliver for their own customers,” he concludes.
