Delta Group completes fairytale project
Delta Group has completed a special project for NBC Universal, which saw special walk-through entrances created for larger cinemas showing the new Snow White film
Wednesday, 13 Feb 2013 15:05 GMT
Delta Group’s design also won acclaim at the Inca Digital Excellence Awards
The firm printed eight displays in total, each made up of around 60 different elements, onto corrugated board, FBB and clear PVC—all produced on its Inca Colombia Turbo four-colour inkjet flatbed printer.
“The brief was to design and produce a large, dazzling, walk-through display which would introduce the characters to the audience and create the right atmosphere from the moment they walked into the cinema," said senior structural designer at Delta, Adrian York.
He adds: "The whole experience was enhanced with sounds and visual displays, including live action movie footage.”
The project also won recognition at Inca’s Digital Excellence Awards, where it won the 3D point-of-sale category.
To view a video walk-through of the design, click here
