BMW switch on the lights
West Thurrock-based W and Co has completed a high-profile project for BMW’s flagship showroom in Mayfair, London.
Wednesday, 05 Dec 2012 10:25 GMT
W and CO’s systems have brought the BMW Park Lane showroom to life
“A selection of illuminated and non-illuminated fabric face displays
were custom made to showcase a wide range of classic and modern BMW
models on display.
The 5.5m graphic extends over
two floors
"The frameless, chrome finished units, many LED illuminated,
compliment the high quality brand and create a stunning backdrop within
the contemporary showroom space,” explains W and Co marketing executive,
Megan Stickings.
The largest installation saw a 5.5m high Fabric Face LED light box installed in the Motorrad display area.
“The lightboxes were chosen not only for their high quality build and
frameless design, but also because they offer the client the
flexibility to easily replace and reuse the dye-sublimation printed
textile graphics,” continues Stickings.
The W and Co Fabric Face graphic system is front loading and features
a rubber lip that easily pushes into the face of the unit by hand.
The company claims this negates the need for specialist tools or installation teams.
