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A campaign planned through PHD and Kinetic has been installed in many Ocean Outdoor locations
Warner Bros. Pictures has marked the upcoming release of Beetlejuice Beetlejuice, the long-awaited sequel to Tim Burton’s 1988 cult classic, Beetlejuice, with a striking out-of-home (OOH) campaign.
Beetlejuice Beetlejuice is out in cinemas on September 6th and in preparation has taken over Westfield Stratford City, London, with vinyl applications, large-format posters, and digital out-of-home (DOOH) screens.
The standout of the installation is the covering of the Meridian Steps which have been decorated with Beetlejuice’s signature black and white stripes (based on his iconic suit) as well as large printed beetles and the message and catchphrase: “You’ve waited an eternity for this” and “The juice is loose”.
The OOH project has been organised by media agencies PHD and Kinetic who both worked with Ocean Outdoor to install the media at Ocean Outdoor’s locations.
Beetlejuice Beetlejuice stars Michael Keaton as Beetlejuice along with his 1988 co-stars Winona Ryder and Catherine O’Hara. Directed by Tim Burton the film also stars Monica Belluci, Willem Dafoe, and star of Netflix’s Wednesday, Jenna Ortega.
