Marble Arch hosts first brand takeover

After being awarded the Best in London network award, Vodafone has celebrated by becoming the first brand to advertise on the purpose-built sleeve covering the Marble Arch in London.

The out-of-home (OOH) sleeve has been constructed while an extensive conservation project is underway to maintain and protect the iconic London landmark.

Managed by outdoor media owner Ocean Outdoor, the activation is running through the month of august, covering the six arches and four panels of Marble Arch.

Maria Koutsoudakis, Vodafone’s UK head of brand, says: "We are incredibly excited to be the first brand to take an OOH spot on the new Marble Arch advertising sleeve to recognise our reliable, award-winning network being named 'Best in London'.

“This unique opportunity at Marble Arch is the perfect way to celebrate, allowing us to give back to London by playing a part in supporting the conservation of one of the city’s most iconic landmarks."

Vodafone won the Best in London award via European network testing agency NET CHECK. The mobile network was tested on a range of categories including speed, capacity, and quality.

Ocean Outdoor UK chief executive officer, Phil Hall, adds: “This has been one of the most ambitious installations Ocean has ever undertaken and to get it right required a monumental collaboration from all the partners involved.

“Ocean is privileged to be able to offer this unique advertising opportunity and I can’t think of a better launch partner than Vodafone to mark its Best in London award.” 

SignLink’s coverage of the original Marble Arch hoarding can be found here at: https://www.signlink.co.uk/NewsStory.aspx?i=8720

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