Embrace races ahead at Silverstone

Embrace Building Wraps, a provider of super wide-format building wraps and site hoardings, has worked with Silverstone Circuit to create a large grandstand wrap for Santander.

Santander is Silverstone’s official sustainability partner and now features a branded wrap on the new Luffield Corner Grandstand to showcase messaging for the Santander Edge current account.

The printed mesh wrap is 105m wide and 6m high along the rear of the stand, making it a substantial project for Embrace.

Created as two separate wraps due to the size of the install, the company has created the illusion that the wrap is just one piece thanks to a clever vertical Velcro cover strip to hide the central ties and fixings.

As part of Embrace’s ongoing sustainability efforts, the company has ten folded the 52 laps of the British Grand Prix to fund the planting of 520 new trees into its global forest. 

The client also has the option to reuse the wrap next year or have it sent to be recycled into energy/waste which is certified by FESPA UK Association. 

Greg Forster, managing director at Embrace Building Wraps, says: “We are delighted to be invited back to Silverstone to deliver such a high-profile grandstand where the wrap will be seen for the first time at the Formula 1 British Grand Prix.”

Forster adds: “The British Grand Prix is so much more than a race with lots of action on and off the track, so on-site branding is a dynamic way to connect with the fans. As one of Silverstone’s key visual solutions partners, Embrace delivered the complete project management service from running the engineers’ calculations for the wire frame system, the print, the install of the frames, and of course the wrap. Big thank you to everyone in the ‘Embrace Collaborative’ who made it all possible across the operations, print, and install team.”