Kornit begins rollout of new Atlas MATRIX platform
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TrusTrace has partnered with international merchandise provider, FYUL, to centralise its data, compliance, and supply chain data within a single platform
TrusTrace, a global provider of supply chain traceability and compliance technology, has announced a strategic partnership with FYUL, the on-demand merchandise platform representing print-on-demand (POD) and ecommerce platforms Printify, Printful, and Snow Commerce.
The three platforms combined to form FYUL late last year, with the combined team relocating into a new 9,000sq m workspace in Riga, Latvia.
FYUL creates on-demand merchandise for brands including MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola, and Dunkin' Donuts. Built to make on-demand commerce work at scale, the company operates across a broad network of suppliers and manufacturing facilities worldwide.
The new collaboration with TrusTrace and FYUL aims to build supply chain visibility and compliance infrastructure across its global manufacturing network.
As regulatory requirements around supply chain transparency tighten, FYUL has selected TrusTrace to centralise its compliance documentation, map its supplier network, and collect the data needed to meet emerging EU regulations, with the aim of ensuring that the quality its brand partners expect extends through the entire supply chain.
Isabella Holmgaard, sustainability director at FYUL, says: "When you're producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real.
“TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations and significantly accelerates our ability to onboard clients who demand the highest standards of transparency."
Shameek Ghosh, chief executive officer and co-founder of TrusTrace, adds: "FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world's most recognised brands.
"This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We're proud to be the infrastructure powering that next step."
