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MetroWrapz retains ‘King of the Wrap World’ crown

Florida-based MetroWrapz has scooped the ‘King of the Wrap World’ title for the second consecutive year, seeing off 154 other global entries to retain its crown.

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MetroWrapz took inspiration from a 1954 film for its winning submission

Organised by Avery Dennison, ‘Wrap Like A King’ challenges companies from all around the world to put forward their best work from the past year in the hope of going away with the top honour.

MetroWrapz won the award for its ‘Creature from the Wrap Lagoon’ wrap, where it transformed a 2017 Acura NSX. The winning prize package includes a Wrap Like a King trophy, as well as $1,000 (£778) in gift vouchers, and a range of promotional and marketing tools.

Oliver Guenther, senior director marketing and channel strategy Graphics Solutions Europe, says: “MetroWrapz once again earned the Global Wrap King title, against a more competitive field than ever. It is inspiring to see them continue to take our materials to new heights.

MetroWrapz once again earned the Global Wrap King title, against a more competitive field than ever

“We play our part by continuing to release new material options and colours. And together, the sky’s the limit!”

Inspiration for the winning wrap came from the 1954 film of the same name. The MetroWrapz team used Avery Dennison Conform Chrome Silver Film with DOL 1370 Lustre laminate to create a shiny silky skin, enhanced by amphibian hues of yellow and green.

Supreme Wrapping Film ColorFlow Series in Gloss Fresh Spring then added a finishing touch to the wheels, while rippling swamp water was placed along the rocker panels. MetroWrapz also added accents of red reflective, and a custom-cut acrylic dorsal fin on the roof.

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