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FASTSIGNS Leeds puts pedal to the metal

A new high-tech driver training simulator centre in the North of England has been given a helping hand towards the track for success by FASTSIGNS Leeds.

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The signage reflects SIMTrack’s branding throughout the centre

The signage firm teamed up with SIMTrack Driver Performance Centre to launch the “state of the art” simulator centre.

Ahead of the opening, FASTSIGNS Leeds worked with SIMTrack on a full range of indoor and outdoor signage, including the use of signage applications as interior décor.

Bold brushed silver aluminium signage was chosen for the lobby to provide a branded welcome to visitors. Elsewhere, vinyl wall lettering, door signs and window graphics were installed utilising all elements of SIMTrack’s branding.

Adam Croft, founder and managing director of SIMTrack says: “FASTSIGNS Leeds turned my initial vision for my signage requirements into reality, with incredible results. Almost everyone who visits comments on how professional they look, and the main sign made from brushed aluminium lettering looks amazing.”

...the challenge for us lay in creating signage that was not only unique but also in keeping with the high-tech nature of the business

The training centre comprises a purpose-built GT3 racing car chassis featuring simulator hardware, a six-metre panoramic screen and data engineering room, all of which provides immersive training for both professional and amateur driving enthusiasts.

Andy Simpson, co-owner of FASTSIGNS Leeds comments: “SIMTrack is set to become the premier simulator race driver training centre in the North of England so the challenge for us lay in creating signage that was not only unique but also in keeping with the high-tech nature of the business. We’re proud to say that the finished signs are unique, eye-catching and truly showcase SIMTrack’s brand.

“It was also extra special to work with a company that plays such a key role in training the brightest stars in motorsport and we wish the SIMTrack team every success with the launch of the new simulator facility.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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