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Corporate 3D printing market sparks change

According to The Wohlers Report, the additive manufacturing market is growing steadily and is predicted to reach $35.6bn (£28.4) by 2024. Operating in such a growth market, Ultimaker has revealed plans for expansion, relocation and a rebrand.

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Ultimaker is moving its global headquarters to Utrecht, in The Netherlands. Image: Creative Valley

In the last two years, the number of Ultimaker 3D printers used around the world has jumped from 67,000 in 2017 to 125,000. The firm’s open source software has also generated a 100% increase in unique users per month.

Having grown to process 1.4 million print jobs each week, Ultimaker is preparing to move into new headquarters in the Netherlands as well as undergo a rebrand.

Jos Burger, chief executive officer of Ultimaker puts the company’s growth down to the “strategic alliances” it has formed with brands such as Ford, L’Oreal and Airbus, due to a boost in the adoption of 3D printing within the professional environment.

The new logo and the other visual assets are designed with the fullest respect for our legacy and aimed to further strengthen Ultimaker as a B2B brand

Discussing the relocation of its headquarters, Burger says: “We selected this brand-new building as our headquarters because it is easily accessible for our employees and will support our ongoing growth as we attract new talent to help professionals innovate every day with 3D printing.”

As for the new company branding, Burger explains that the new design has been in the pipeline for nearly a year. Due to the rise in 3D printing for professional use, the firm wanted to create a design that reflected its new corporate identity.

Burger adds: “The new logo and the other visual assets are designed with the fullest respect for our legacy and aimed to further strengthen Ultimaker as a B2B brand. We see it as a signal to the market and customers that we serve that we are a professional company committed to accelerating the world’s transition to digital distribution and local manufacturing.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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