Mission Motorsport remembers the fallen
Mission Motorsport, a charity that aims to rehabilitate former servicemen and women, took part in the wrapping of two Jaguar F-Types for this year’s Poppy Appeal, prior to Remembrance Sunday.
Thursday, 30 Nov 2017 15:01 GMT
The wrap features large poppies and words from John McCrae’s poem In Flanders Fields, and thanks to the 3M wrap, the design changes colour at night
The charity has its own wrapping and livery team that takes care of the fleet vehicles and race cars, and aims to help rehabilitate and support wounded, sick or injured ex servicemen and women in wrapping, which could lead to future job opportunities.
Our livery team did an amazing job with this commission. They have all been profoundly affected by their military service and that depth of feeling is echoed in their work”
The wrap design – which featured poppies and John McCrae’s poem In Flanders Fields – was created and installed by Mission Motorsport, and printed on a Roland DG TrueVIS SG-540 printer/cutter, using 3M 780Mc polar reflective vinyl wrap. The Jaguar F-Types were used to tour the UK and one was placed 50’ (15.24m) in the air on the wall of the Jaguar Castle Bromwich site, which has significant relevance to WWII.
The tour car eventually made its way to Anglesey circuit on the weekend of November 11th to take part as the safety car in a 12-hour endurance race, the 2017 Race of Remembrance. After the second car was installed at the Jaguar Land Rover plant, Chris Read, livery manager for Mission Motorsport, comments: “We were required to work at height in a double-storey scaffold behind a screen, yet still exposed to the elements.”
The wrap changes from black to green from day to night
James Cameron, chief executive officer of Mission Motorsport, adds: “The F-Type mounted on the wall of the Castle Bromwich plant was 50 feet up and visible from the M6 and heralded the work of the plant which was built to make Spitfires in World War II. Our livery team did an amazing job with this commission. They have all been profoundly affected by their military service and that depth of feeling is echoed in their work.”
Cameron concludes: “They led on every aspect of the project, from concept to delivery. The stunning Poppy design changes in the light, thanks to the pioneering use of polar reflective material printed on the Roland DG printer. It is a world-class piece of livery design, but it is not just an exercise in press relations, Race of Remembrance has currency and it brings the words of the poem up to date – celebrating the 26 wounded, injured and sick who have entered second careers with Jaguar Land Rover through Mission Motorsport’s placement scheme.”
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