HP seizes new market opportunity
HP has seized an opportunity for its large-format printers, by announcing a new partnership with CMYUK. HP believe that this will allow them to operate more in the textiles, decoration, and fashion market, which is a “fast-growing” area for printers.
Tuesday, 25 Jul 2017 15:48 GMT
(L to R) HP’s Rupert Gransden and Phil Oakley, Robin East of CMYUK, and HP’s Joan Perez Pericot and Sergio Zaforas
CMYUK will be offering HP’s full range of large-format flatbed and latex printers. HP has also said that the partnership will allow them to help more businesses expand what they can offer their customers.
The partnership will begin in August, and CMYUK will sell and continue the support for the HP printers, which include the HP Latex 315 printer/print and cut solution, the HP Latex 3200 printer, and the HP Scitex FB550 flatbed printer, to name a few.
Phil Oakley, HP’s UK and Ireland country manager for large-format printing solutions, says: “We’ve chosen to partner with CMYUK for three key reasons: their knowledge of the industrial inkjet market and sales coverage is excellent; they have experienced the applications our printers can be used for; and finally, with their state-of-the-art demonstration facility, they are able to showcase the entire printing process, from workflow software and RIPs through to printing and finishing.
“We see a huge growth opportunity for our large format printers, especially within the decoration, textiles and fashion marketplace. With the latest generation of HP Latex inks, we’ve made significant advances in print durability and scratch resistance.”
We see a huge growth opportunity for our large format printers, especially within the decoration, textiles and fashion marketplace”
He continues: “This makes bespoke textile applications a reality for all types of print businesses and has led to channel development with existing partners and the recruitment of new ones.”
CMYUK group director, Robin East, comments: “Since the launch of HP Latex technology in 2009, HP’s constant innovation and development have led to it becoming the preferred solution for many applications. Many of our customers are now requesting to implement HP Latex into their production facilities to sit alongside other printing technologies, assisting in widening the material portfolio and applications they can offer.”
He continues: “We are very excited to be demonstrating HP Latex as a perfect solution for producing premium finishes with many of our soft textile, décor and design materials from our extensive range. For many customers buying this technology specifically for these applications, our proven materials not only ensure ‘best price policy’ but significantly reduce their monthly finance cost with our innovative CSF reward scheme.”
“At our Shrewsbury showroom, we will integrate the HP Latex portfolio and clearly demonstrate the benefits to customers. Dates for product open days and product training will be announced in early August.”
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