Hollywood Monster builds on city presence
Hollywood Monster has increased its London presence throughout the duration of 2016 and it was the month of November that saw the wide-format digital printer and signage company unveil two impressive projects in the capital, just in time to give Christmas shoppers something to marvel at.
Wednesday, 25 Jan 2017 12:16 GMT
As well as a digital signage project last year, Hollywood Monster constructed a hoarding for Lego
As well as helping Lego launch its flagship store in Leicester Square, the company installed a digital advertising installation in the centre of Piccadilly Circus last year. Hollywood Monster worked with outdoor advertising consultancy firm, Wildstone, on the project to create signage for a digital display.
Positioning a three-metre-tall octagon in the middle of Piccadilly Circus, the installation had digital features on each side that displayed adverts from brands, such as Samsung, over the festive season. Two crews were dispatched to install the signage, which took four days to complete, and will stay in place until the middle of January.
“This is the third consecutive year that we have worked with Wildstone to put together the Piccadilly Circus installation, and every year we try and make it bigger and better,” says Simon McKenzie, managing director at Hollywood Monster.
This is the third consecutive year that we have worked with Wildstone to put together the Piccadilly Circus installation, and every year we try and make it bigger and better”
McKenzie continues: “I think we have once again achieved this and we hope that the people who pass by enjoy the spectacle of it again. We’re already thinking about what we’ll make next year, so watch this space!”
As mentioned, Hollywood Monster also helped build suspense ahead of Lego’s Leicester Square flagship store’s unveiling in November, by installing 260 square metres of vinyl to keep the store hidden.
McKenzie adds: “We were delighted to be asked to undertake this project, as building a freestanding structure of this scale in such a high profile location is a very rare opportunity!
“This was our first experience working with Lego, and it was a real team effort: every step from the initial design work to the moment the banner dropped took meticulous planning to execute perfectly. I could not be more pleased with how it turned out and I hope this is the first of many collaborations between us.”
Disguised as a Lego toy tub, the hoarding featured a Union Jack Lego figure which invited passers-by to watch the store ‘unboxing’. Four graphics were welded together and installed onto a prefabricated 44 x 9m truss, and assembled by a team of twelve fitters over a period of 20 hours.
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