The model has the capacity to spray ink onto 3D objects with incredible precision, printing onto substrates including plastics, ceramics, metal, and glass, even onto very small objects such as bottle caps.

Brendan Casey, vice president of Xerox Engineering Services, explains: “This innovation opens up a path for creating customised products instantly at a time when the consumer’s appetite is all about personalisation.

“Imagine a sports fan coming home from a game with a helmet or ball that was personalised right at the stadium, or a retailer offering on-demand personalisation on hundreds of different store items.”

Imagine a sports fan coming home from a game with a helmet or ball that was personalised right at the stadium, or a retailer offering on-demand personalisation on hundreds of different store items”

Xerox uses enhanced image-quality algorithms in order to direct the microscopic nozzles, giving the printer the ability to print onto smooth, rough, and curved surfaces, as Wayne Buchar, chief engineer at Xerox Engineering Services adds: “The real innovation here is that we can now print on items, such as steel water bottles with multiple curves, without the setup time and costs that analog printing such as flexography or screen printing require.”

 Xerox claims the new model will allow businesses to explore new revenue streams in the retail sector, as well as packaging and manufacturing, as it eradicates the cost of label production, and can take advantage of the customised packaging trend.

Visitors to Graph Expo in Orlando, Florida from September 25th to 28th will have the opportunity to see the new model in action on the Xerox stand, and is a 2016 ‘Must See ‘Em’ award winner, an annual competition celebrating the new must-see technology on show at Graph Expo.

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