These companies have worked with both the ‘Better Together’ and ‘Yes’ campaigns relying on hundreds of poster sites to influence the Scottish public.

The ‘Better Together’ campaign was planned by independent planning and buying agency Republic of Media and booked by Outdoor specialist Talon Outdoor. The campaign has built up over the last few months but reaches its peak in the last days before the vote.

The three bursts of activity that have taken place so far have occurred across large format roadside sites in Glasgow and areas where the No group hope to swing the postal vote. Other environments such as rail, mall and transport have not been included in the Outdoor campaign. There can be some restrictions on political advertising with local authorities.

Both parties’ spending is capped at £1.5m, as per the Edinburgh Agreement signed by the UK and Scottish Government on 15 October 2012”

Similarly, the ‘Yes’ campaign, planned and booked by Kinetic, has appeared on a number of roadside formats over the last few months, with the bulk of the Outdoor bookings also concentrated in this month’s final run-in to the vote.

Both parties’ spending is capped at £1.5m, as per the Edinburgh Agreement signed by the UK and Scottish Government on 15 October 2012.

Mike Baker, CEO of the Outdoor Media Centre, added, “Posters have long been considered the ideal medium for political parties who aim to influence voters. They carry a single-minded message, they can target swing voters in a specific area, they pack an emotional punch, and they carry a strong call to action.”

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