PressOn scoops FESPA Gold Award
Staff at Kent-based PressOn have been celebrating after the large-format digital printer won FESPA’s Gold Award for ‘In-store Project of the Year 2014’
Tuesday, 27 May 2014 09:40 GMT
PressOn was awarded the honour in recognition of ‘The Christmas Express’, a project that encompassed luxury retail client’s Christmas 2013 windows and accompanying lift graphics
The firm was recognised for ‘The Christmas Express’, a project that encompassed luxury retail client’s Christmas 2013 windows and accompanying lift graphics.
PressOn was handed the award at the FESPA Gala Dinner on May 2104 during this year’s edition of FESPA Digital in Munich, Germany.
Andy Wilson, joint founding managing director of PressOn, enthuses: “I’ve never won anything before and this is an amazing first for me and more importantly for everyone at PressOn.
“Recognition for our technical expertise at this level, from FESPA no less, is the highlight of the past 14 years of our desire to grow PressOn.”
Recognition for our technical expertise at this level, from FESPA no less, is the highlight of the past 14 years of our desire to grow PressOn”
The Christmas Express was a series of train carriages across eleven store windows with an accompanying series of lift graphics that were installed in just one night.
The final printed train required the metallic solidity of a real train while PressOn also needed to print on silver metallic vinyl and recreate printed steam across the finished print.
This was achieved using the three-layer ink capability of EFI’s VUTEk QS2Pro 2 while PressOn printed different densities of white ink on metallic sections of the train to achieve the effect of steam.
The main complication PressOn hit was the reflection from the metallic vinyl interfering with the UV curing lamp, but, after lengthy and labour-intensive trials, PressOn was able to achieve the desired effect.
