That was certainly the message as state-of-the-art signage helped to put the brand into branding for this month’s Wales Rally GB Championships the British leg of the World Rally Championships.

Using a range of ImagePerfect media from Spandex, the Wales Rally GB project was promoted on behalf of International Motor Sports by Genesis, which works for the Welsh government an event sponsor. The brief was to extend the event's impact beyond the rally itself, incorporating entertainment, catering, display cars and public events for the thousands of fans and members of the general public.

The project included three RallyFest visitor experience areas at Chirk Castle near Wrexham, Kinmel Park on the North Welsh coast, and Sweet Lamb near Aberystwyth, as well as spectator areas along 200 miles of rally track across the Principality.

The brief was to extend the event's impact beyond the rally itself, incorporating entertainment, catering, display cars and public events for the thousands of fans and members of the general public”

Their work included angled concord barrier panels for crowd control, feather flags, decorated panelling for the start and finish car podiums, branding on timing gantries, pull-up banners, and directional and venue signage, as well as five kilometres of scrim and a further five kilometres of branded fabric bunting.

The Toyota building at Deeside, North Wales, was also transformed into the Wales Rally GB Championship headquarters and media centre, while an open area adjacent to the building became the service park for all the participating vehicles. Genesis said the graphics and the signage gave the event the “wow” factor.

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