Statoil’s NFC Heathrow campaign takes flight
Energy company Statoil has drawn on the experience of JCDecaux’s Airport division to launch an NFC and QR-based advertising campaign at London’s Heathrow airport.
Monday, 16 Dec 2013 09:36 GMT
The Statoil will focus on the company’s role in the European industry
Taking ownership of the 98-strong Powerpole network, Statoil will become the first JCDecaux Airport client to combine NFC mobile technology with outdoor advertising, which will allow passengers to user their smartphone or tablet to learn more about the firm.
“Statoil’s campaign adds an extra dimension to JCDecaux’s Powerpole network that provides a much welcomed service for Heathrow’s passengers,” explains JCDecaux’s marketing director, Steve Cox.
The campaign will focus on Statoil’s role in fuelling the European industry, integrating its ‘recharge here’ strapline.
The creative will run the length of the Powerpoles, which provides passengers at the airport a free charging service for their laptops, phones, tablets and other mobile devices.
Above the Powerpole station at Heathrow will be a touchpoint that encourages passengers to connet by tapping their NFC mobile device on the chip or scanning the QR code, which will take them to a landing page that delivers extra content”
Above the Powerpole station at Heathrow will be a touchpoint that encourages passengers to connet by tapping their NFC mobile device on the chip or scanning the QR code, which will take them to a landing page that delivers extra content.
“At the swipe of a smartphone, JCDecaux’s network of NFC and QR enabled Powerpoles will allow Statoil to interact with the affluent and influential connected audience of Heathrow Airport, offering a richer and deeper brand experience to passengers while they are out of home,” Cox adds.
The campaign was planned and booked with JCDecaux Airport through Rapport and Mediabrands International.
