Artwork Digital gets carnival fever
Artwork Digital, Brazil, has produced a run of customised, decorated flip flops for the carnival
Monday, 13 May 2013 15:18 GMT
The Havaianas flip-flops were given away by Fiat at the company’s carnival event.
Commissioned by Fiat, an eight-colour Inca Spyder 320 printed the design on rubber sandals called Havaianas, to be given away at the event.
“Fiat wanted to present the Havaianas to guests at their Carnival lounge,” says Rômulo de Abreu Guimarães of Artwork Digital. “Women usually wear high heels to Carnival, but they always want to take them off to dance. It’s very common, so Fiat thought that sandals would be an excellent idea for the women at their Carnival event.”
We had to print directly on the surface of the sandal, but in order to do that, we had to position the sandals at an exact point on the table so that they could match up with the design file”
He continues: “It was a tricky job. We had to print directly on the surface of the sandal, but in order to do that, we had to position the sandals at an exact point on the table so that they could match up with the design file.”
Artwork Digital’s solution was to create a jig from a piece of MDF that could be held in position on the printer’s vacuum bed and loaded with the flip-flops.
The company produced 106 pairs in total, earning themselves an Inca Ideas Award for Product Decoration and ensuring a comfortable night of carnival dancing for the women at the event.
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