Ocean Outdoor teams up with Deaflympics
The DOOH provider has launched a new OOH campaign calling for Fair Play for deaf athletes
Shining a spotlight on the industry
Tuesday, 05 Mar 2024 17:19 GMT
[L to R] Deaf athletes Nathan Young (swimmer), Oliver Pritchard (triathlete), and Claire Stancliffe (footballer) at London’s Westfield Stratford City. Image: Ocean Outdoor
After its long-term association with the Olympic movement, digital out-of-home (DOOH) provider Ocean Outdoor has partnered with UK Deaf Sport and DeaflympicsGB.
The organisations have come together to launch the first out-of-home campaign calling for ‘Fair Play for Deaf Athletes’ by lobbying the Government to end the discrimination taking place against elite deaf athletes.
The Deaflympics is one of the four Olympic events recognised by the International Olympic Committee (IOC) while UK Deaf Sport is the recognised International Federation for Deaf Sport in the UK.
The partnership with Ocean Outdoor means UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK, with special content, highlights, and sporting clips centred around competitions like the Winter
Deaflympics which began on March 2nd, 2024, in Turkey.
“This partnership reinforces our commitment to the Olympic movement and complements the success of our long-term agreement with Team GB, which dates back to 2015, our gold partnership with ParalympicsGB and our commitment to Special Olympics GB,” says Kevin Henry, Ocean’s head of content and sponsorship.
Henry adds: “Becoming the only UK media partner to have agreements with all four organisations within the Olympic family allows Ocean as a business to deliver on its EDI objectives and help transform lives by shining a spotlight on children and adults of all abilities through the opportunity of sport.”
UK Deaf Sport works with key organisations to ensure deaf children, young people, and adults have equal opportunities and enter and support all deaf sports teams competing abroad in European and World Deaf Sport Championships.
Joanne Cholerton, chief executive officer at UK Deaf Sport, says: “UK Deaf Sport is thrilled to announce a partnership with Ocean Outdoor. There are 12 million deaf adults in the UK, and they are one of the least active groups. This partnership will enable UK Deaf Sport to amplify our messages across the UK.
“By raising awareness of the Deaflympics, deaf sport, and deaf athletes through this support from Ocean Outdoor, we aim to inspire more deaf children and adults to get active and feel the social, physical, and mental health benefits this brings.”
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