Ocean debuts Web 3 tech with Argos
Ocean Outdoor recently teamed up with retail heavyweight Argos to launch what it says is the world’s first cross-platform Web 3 metaverse out-of-home package.
Tuesday, 20 Dec 2022 11:15 GMT
The campaign finished in late October
Argos used the space on the metaverse screens as part of its strategy to drive awareness of premium products and tech brands.
The campaign also featured on Ocean’s Holland Park Roundabout tri screen in London, alongside an NFT replica inside Somnium Space VR Metaverse, and is running across real world roadside locations in Birmingham and Manchester.
Working in partnership with LandVault, previously known as Admix, Ocean’s metaverse collection features 45 digital billboards in Decentraland and Somnium Space and Ocean’s three NFT sites – the Loop, Holland Park Roundabout and the Four Dials Westfield Stratford City.
Each screen occupies a key location within Somnium Space platforms to deliver maximum engagement and reach in highly trafficked areas such as a conference centre, a GenesisVR Disco Club, a concert hall and the popular metaverse gaming zones.
Catherine Morgan, director of Ocean Labs at Ocean Outdoor, comments: “The launch of Ocean’s metaverse network provides brands with the opportunity to create dual world campaigns, providing access to young tech savvy early adopters across our digital-out-of-home real world network and in the virtual realm.
“For brands we are creating an easy access point in to the metaverse where they can test and learn without having to invest in purchasing land.”
Argos campaign manager Becky Desert adds: “This campaign is part of a reappraisal strategy for Argos where we hope to drive consideration and awareness of more premium products and brands that some people don’t think of Argos for.
“Part of changing shoppers’ minds is about what we say but it’s also important that we show up in new, interesting and relevant contexts. That’s why we jumped at the opportunity to appear in the metaverse, particularly for this campaign that is centred around desirable tech.”
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