Winners revealed in Ocean Outdoor competition
Saatchi & Saatchi, TMW Unlimited St Luke’s and Dentsu Creative were the four winners at this year’s edition of Ocean Outdoor’s annual digital out of home (DOOH) creative contest.
Monday, 17 Oct 2022 10:08 GMT
Winning agencies chosen by a panel of 20 expert judges drawn from the creative ad industry
The prizes were announced at an industry event hosted by Ocean at the National Gallery in London on October 13th, with the winners selected by a panel of 20 expert judges
Saatchi & Saatchi scooped three awards in total for ideas submitted on behalf of EE and Solgar in the brand category and the British Heart Foundation in the charity category.
In the charity area, first prize went to TMW Unlimited for Put It On Your List, an interactive campaign to help stock The Trussell Trust’s local foodbanks with emergency public donations.
St Luke’s won second prize in the brand category for Zoom By Ocado: Blinking Fast Delivery, while Dentsu Creative won third prize in the charity section for Mayhew Mini Me’s, which used Ocean’s LookOut technology to pair people with a homeless dog.
The winning agencies and their clients will share £500,000 worth of airtime for campaigns to be showcased across Ocean’s multiple environments and digital formats in cities across the UK.
Ocean Outdoor UK joint managing director Phil Hall says: “DOOH for good is the central message across the board this year. Our winners tackle some important societal issues, using the power and reach of out of home in our communities to connect with audiences, effect change, help to save lives and solve some of the nation’s big problems.
“We asked for concepts that leverage the entertaining, immersive and technical opportunities of DOOH. Our winners have done just that, putting creativity at the heart of their ideas. We look forward to seeing these campaigns play out on our screens next year.”
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