C-Screens flies high with RAF project
Out-of-home network C-Screens teamed up with the Manning Gottlieb agency to develop and launch a digital campaign for the Royal Air Force (RAF).
Monday, 21 Feb 2022 07:29 GMT
The campaign had a core audience of men aged 18-24
The RAF had been keen to change young people’s perception of working in the organisation, as well as to encourage recruitment interest and consideration.
The campaign ran during October 2021 across C-Screens digital network in football stadia and Powerleague.
Figures show the campaign delivered 2.55 million impacts across the campaign period, with 89% of the audience saying it made sense to advertise at Powerleague, while 31% said they were more likely to consider the RAF after seeing the campaign.
Richard Matthews, investment director, at Manning Gottlieb, comments “In teaming up with C-screens the RAF were able to maximise audience relevance by showcasing its ads across Powerleague sites and football stadia screens.
“This resulted in a significant over-delivery to an engaged audience, and we look forward to working with C-Screens again in the near future.”
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