Ocean Outdoor goes 3D with DeepScreen
Digital out-of-home (DOOH) specialist Ocean Outdoor has announced the launch of a new 3D technique across its large-format full motion portfolio.
Tuesday, 10 Aug 2021 08:12 GMT
Vodafone, IWC Schaffhausen, Netflix, Deliveroo and PokerStars all took part in the trial of DeepScreen
Released in response to demand from advertisers to deliver new audience experiences, the DeepScreen technology uses a technique called ‘anamorphosis’, which mathematically warps imagery so that when viewed from a specific vantage point, it creates an illusion of 3D depth.
Following a successful trial period, DeepScreen is now being rolled out across premium retail and city centre outdoor DOOH environments in the UK, Nordics and the Netherlands.
The trial period saw DeepScreen used at the Piccadilly Lights site in London for brands such as Vodafone, IWC Schaffhausen, Netflix, Deliveroo and PokerStars.
It will now also be available across eight Ocean digital screens in seven UK cities including Westfield Square, Westfield London, the Four Dials in Westfield Stratford City, Manchester Printworks, Liverpool Media Wall, Birmingham Media Eyes and city centre screens in Nottingham, Norwich and Glasgow.
To really grab audiences’ attention, advertisers want to stand out from the crowd and it doesn’t get much more striking than a 17m high rugby ball flying towards them”
David Tait, head of design and studio at Ocean Outdoor, comments: “Forced perspective is hard to describe, but incredibly easy to view – realistic ‘3D’ images, with the correct perspective, lighting and shadows, that require no fancy eyewear, QR codes or technology.
“To really grab audiences’ attention, advertisers want to stand out from the crowd and it doesn’t get much more striking than a 17m high rugby ball flying towards them.
“To allow brands to create DeepScreen activations, we developed 3D templates that recreate the unique size and curvature of the screens along with the viewer positions for each of the supported locations.
“Using these templates, and the included consultancy of the Ocean Studio team, brands can integrate their imagery to create these stunning eye-tricking campaigns.”
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