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PPDS unveils new brand identity

Philips Professional Display Solutions has rebranded as PPDS as part of a new ‘total solutions’ strategy focused on providing enhanced support to the audio-visual industry.

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Franck Racape, vice president EMEA at PPDS, launches the new brand

Operating under the new tagline ‘Powering Evolution’, PPDS will supersede the existing Philips Professional Display Solutions identity, reflecting the firm’s continuing strategy for strong market growth and supporting its customers.

PPDS will accelerate its core strategic business streams, to provide even more value to the AV channel and to their customers. These include bringing more advanced, innovative and timely total solutions to customers.

The company will also focus on facilitating access to global markets for its customers, as well as leading from the front in driving and supporting environmental consciousness and sustainability in the industry.

Chris Colpaert, general manager for EMEA, Asia Pacific and North America at PPDS, says: “Our new strategic direction is focused on total solutions, global presence and sustainability. And this important strategic redirection is the right moment to give our organisation a new identity - PPDS.

“With a strong financial position and firm foundations as a part of TPV, our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organisation.”

Franck Racape, vice president EMEA at PPDS, adds: “At PPDS, we are dedicated not only to our own organisation, but also to the professional display and AV industry as a whole. Continually raising the bar to bring the solutions our customers need when they need them.”

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