Measured over the three months to March 31st, 2019, the audit looked at a range of digital campaigns across Clear Channel’s digital Adshel Live, Sainsbury’s Live, Asda Live and Wrap networks.

Clear Channel said the audit forms part of its ongoing commitment to ensuring full transparency and accountability for its digital outdoor campaigns.

“As Clear Channel’s digital network continues to grow, and with Adshel Live being the largest digital Out of Home network in the UK, we’re excited about the increased flexibility and creativity we can offer to brands; as a result, it means delivering greater accountability,” Clear Channel’s joint managing director, Richard Bon, says.

“This audit strengthens Clear Channel’s commitment to providing quality digital campaigns, as well as reflecting the overall positive growth of the digital out of home industry.”

Sam Tomlinson, partner and leader of PwC’s Media Insight and Assurance team, adds: “Clear Channel’s methodology sets out the end-to-end process for the delivery and reporting of campaigns across its UK digital network, which has been subject to independent audit by us at PwC.

“The DOOH sector is taking a proactive lead in responding to the increased demand from advertisers for verified data to justify their marketing spend.  This transparency and accountability will benefit all stakeholders in the sector.”

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