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Radio company snaps up Exterion Media

Global, a media and entertainment group that owns Capital FM, Heart and LBC, is set to acquire Exterion Media in a move into outdoor advertising.

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The CMA has approved Global’s bid for Exterion Media

The Competition and Markets Authority (CMA) has approved the group’s bid for Exterion, following the purchases of Primesight and Outdoor Plus to make the group one of the largest outdoor advertising companies in the UK and Europe.

Stephen Miron, group chief executive officer at Global, comments: “We are delighted that our acquisition of Exterion Media has now been formally approved by the CMA. Exterion, together with our recent purchases of Primesight and Outdoor Plus, will enable Global to make a huge impact in the outdoor market.

“As we have demonstrated over the last 11 years with our market leading radio business, we’re looking forward to bringing great innovation into the outdoor sector for advertisers as well as our new franchise and landlord partners.”

… we’re looking forward to bringing great innovation into the outdoor sector for advertisers

The acquisition means Global is now responsible for the Transport for London advertising contract for the London Underground; over 1,500 rail stations including all four metro systems in Newcastle, Liverpool, London and Glasgow; bus advertising covering more than 36,000 buses and advertising partnerships with major airports.

Ashley Tabor OBE, founder and executive president of Global, says: “Every few years, it’s important for ambitious businesses to take their next large steps towards growth and to ensure everything they are currently doing is still right and fit for purpose. 

“Our significant move into outdoor, at scale, shows the level of ambition and focus we have on creating mass advertising platforms that complement our existing portfolio. I want to congratulate the senior team at Global for completing these acquisitions and welcome our new outdoor colleagues into the Global family.”

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