The installation is the result of a partnership with Daktronics, Vision Sign and Caesars Entertainment. Four renowned Caesars Entertainment resorts have benefitted from the exterior signage renovations.

Planet Hollywood Resort & Casino installed a 76ft high x 101ft wide marquee display, complete with a continuous curve around one side to create a double-sided feature.

Harrah’s Las Vegas installed a 49ft high x 65ft wide four-sided marquee featuring 15HD technology. Harrah’s channel logo display sits at the top of the marquee using Daktronics 35mm freeform LED elements.

The Caesars Palace marquee now features two new sides of large 15HD video, each measuring 32ft high x 44ft wide.

Paris Las Vegas installed new three-sided video displays measuring 26ft high x 37ft wide. Daktronics 15HD video technology also replaced the previous stationary flex faces inside the well-known ‘basket’ beneath its Paris Balloon monument marquee.

Daktronics has a longstanding relationship with the casino-entertainment company. Its first Las Vegas installation was in 1984 at Caesars Palace and the firm has since installed more than 250 displays in the Las Vegas area.

“We have a terrific relationship with Caesars Entertainment, as well as Vision Sign, which allowed for these unique installations,” explains Josh Francois, director of sales at Daktronics.

“It is great to see Caesars Entertainment reignite their brands on the Las Vegas strip with these new displays, and they have been fantastic partners throughout the entire process,” adds Francois.

Vision Sign was selected to design, engineer, fabricate and install all primary and secondary steel structure components along with installing all electronics.

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